Activists regularly monitor social media. Do not post information about a protest or unfortunate event (e.g. barn fire or truck rollover) to social media channels.
Be cautious of posting any photographs or videos of your farming operation online. The GPS location is often accessible by viewers and will allow them to learn the location of your farm. From this, they are able to conduct preliminary surveillance of the layout of your buildings using Google maps.
Ensure family and staff do not tag or post personal information regarding farms and farm families. Do not broadcast vacations and time away from farms.
Analytics technology will pick up visitor views to websites and animal activist Facebook pages. Avoid driving up page/video views of activist content. Doing so increases the popularity and spread of the content. Put security before curiosity and stay away from activist sites/social media groups.